WADOH. Spring Youth Forum Voice Memo Animated
A series of three animations for YouCanWA.org exploring practical ways teenagers can understand and manage stress. Built around insights and real voices from teen interviews, the series needed to feel relatable rather than instructional. A playful, approachable visual language helped bring their experiences to life, making a difficult subject feel easier to understand and talk about.
Client: Washington Department of Health
Art Direction: GMMB
Design and Animation: Ginger Fox
Inspired by real teenage voices, we aimed for a more playful approach - moving away from adults giving instructions and instead focusing on teenagers openly sharing their experiences without judgment. We began by creating styleframes, and exploring different directions to find the perfect style and tone for this approach.
To extend the campaign beyond the main animations, a set of customizable social media assets was also created, including looping animations designed to accompany voice recordings, interviews, and other content across a variety of formats.
